Announcing a new partnership: ExpandAI x Mindstone.

Together, we’re helping organisations innovate with AI safely, confidently, and effectively — from the boardroom to everyday operations.

ExpandAI: Supporting organisations to innovate with AI — responsibly and with trust. Our ISO/IEC 42001-aligned governance and strategy frameworks reduce risk, protect reputation, and give leadership teams the confidence to move forward with clarity.

Mindstone: CTO-led, hands-on AI upskilling for non-technical teams. An emergent service built around real workflows across commercial, operations, communications, and community functions.

The Power of Partnership

At ExpandAI, we believe meaningful progress happens through collaboration, not competition. The power of partnership lies in combining complementary strengths - governance and skills, strategy and execution, innovation and accountability.

This collaboration between ExpandAI and Mindstone is designed to help organisations build AI literacy at every level, from executives to frontline teams. Together, we’re making responsible AI adoption practical and accessible - creating a workforce that understands, questions, and uses AI safely and effectively.

“This partnership bridges the gap between AI strategy and real-world execution. In sport, technology moves fast - but trust and safety have to move with it. By combining ExpandAI’s governance expertise with Mindstone’s hands-on upskilling, we’re helping clubs turn responsible AI into a genuine competitive advantage - built on confidence, not hype.” Alex Cootes, Co-founder Expandai

Why this matters now:

  • Regulatory pressure is rising — boards need clear policies, controls, and accountability.

  • Data, compliance, and integrity standards demand transparent, well-governed AI systems.

  • Governance and literacy work together to ensure safer adoption, smarter analysis, leaner operations, and measurable time savings.

If you’re a CEO, CTO, or senior leader seeking a practical AI 90-day roadmap to develop AI Innovation, AI literacy and AI compliance, we’d be delighted to discuss.

Ruth Astbury

Ruth Astbury is a BSI-certified AI Management Practitioner and seasoned digital strategist with more than 20 years at the sharp end of technology, data, and marketing. She has a track record of industry firsts.

Today her focus is driving the conversation around responsible AI and building an AI agent that will improve women’s health outcomes.

Supported by Innovate UK Bridge AI Hub

https://www.expandai.co.uk
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