Human-Centred AI.
Build AI Literacy. Scale with Trust.
ExpandAI powered by a Responsible AI Practice
We help leadership teams build AI capability first, governance second, and strategy third - so innovation scales with trust.
Book Your FREE AI Business Confidence Consultation Today
The AI Challenge
Most organisations are approaching AI in the wrong order.
Starting with latest AI tools; launching pilots, with no governance framework. They worry about regulation and AI literacy at the end of the projects.
This creates business risk exposure - operational, legal, and reputational risk.
Our Position
AI literacy at the heart of our service — working with business teams to build organisation-wide capability rooted in informed leadership and responsible AI decision-making.
ExpandAI is an independent boutique advisory practice led by Ruth Astbury, BSI AI Management Practitioner
Services
AI Literacy & Leadership Capability
Build executive understanding before deployment. We equip leaders and teams with the judgement, shared language, and confidence to adopt AI responsibly from the top down.
Governance with Purpose
Practical governance aligned to ISO/IEC 42001. Clear ownership, structured risk management, and accountability supporting your innovation, and building trust across your business.
Strategic AI Advisory
Value-led AI strategy grounded in ethics and measurable outcomes. We help you prioritise, roadmap, and scale AI investment without creating future liabilities.
Book Your AI Business Confidence Consultation Today
Latest News
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ExpandAI joins ISMS.online partnership to bring responsible AI Governance to more UK businesses and organisations. Read more
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ExpandAI launches Podium AI: the governance and skills programme helping sports organisations adopt AI safely, fairly, and fast. Read more
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Read our latest blog - If your AI-enabled systems or outputs reach EU residents, elements of the EU AI Act could apply to you (directly or via your vendors). Read more