Are You Ready To
Implement Responsible AI?
Get grounded in AI. Get on board with legal requirements. Get ready for AI driven growth.
We believe that everyone should benefit from the AI revolution. We help you build AI confidence and trust across your business and organisation.
We work with SMEs, entrepreneurs, and purpose-led organisations to adopt Responsible AI. Offering you:
An AI governance roadmap based on international standards to manage your AI risk
Employee training to create a business culture for sustainable AI adoption
And a supportive AI business confidence community to help you learn, share and grow.
Together we help you implement AI responsibly, and with trust.
We work with
Business
Charities
Start-ups
Education
Our Services
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Get Grounded In AI Foundations
Start here if you need clarity on how to build your AI foundations for a governance led approach.
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Level Up Your AI Knowledge
Move beyond ad hoc AI use, transform your business and build AI confidence and trust.
Plus
1) AI Business Confidence Training.
No tech speak, no jargon, just practical know-how. Flexible and accessible learning wherever you are.
2) AI Business Confidence Community.
Stay ahead, build and share your AI knowledge.
Get lasted AI news
Listen to expert talks
Learn how other business are adopting responsible AI tools and driving AI innovation.
Why Choose Us
Over two decades developing digital strategy, brand platforms, and customer experiences
Global experience, UK, Europe, MENA and US Markets.
Specialist in AI Governance and ethical adoption - ISO/IEC 42001:2023 AI Management Practitioner
Passionate about advocating for a people first AI framework - and an AI economy for everyone!
Ruth Astbury, Founder | Digital & AI Consultant | Certified BSI, AI Management Practitioner
“After 20 years working in digital sector across global markets, I understand the opportunity that the AI revolution presents. That's why I am passionate about helping you to increase your knowledge, confidence, and trust when developing or working with AI technology.
AI legal requirements are evolving fast. By 2027 your AI legal requirements will be very different from where they are now.
At expandAI, we help you get ahead with a structured approach to your AI governance that will help you build AI confidence and trust across your business and organisation.
Why Responsible AI Matters.
The risks of unstructured AI adoption by businesses and organisations is very real, leading to:
Confidential data leaks via ad hoc use of generative tools (Chatgp, Claude)
Amplification of bias and misinformation
Productivity losses from a lack of AI skills
People’s fear of AI implementation and use.
We are here to help you manage these AI risk, strengthen stakeholder trust, integrate AI technology at a pace that suits you, and your business.
Read out latest blog - What Does Good Look Like? AI Governance Best Practice for UK SMEs.